Business Advantage from E-Commerce in Fashion Industry Essay - 1

Business Advantage from E-Commerce in make Industry - Essay ExampleInternet selling or e tailing offers other discrete advantages of (Marciniak & Bruce, 2009, p.259). Fernie & Sparks (2009) proposed a model that stated the intent of technology for ensuring procurement practices at the organization. The model largely states the use of technology intensive softw be packages as well as use of online channel to facilitate agonistic advantage(Fernie & Sparks, 2009, p.29). Outbound logistics for e-tailing industry implies the salute for delivery of goods to the customers. The revenue margin gained from cost savings in incoming logistics helps in taking care of the cost of outbound logistics. Fashion retailers can be classified into iv main categories namely, brick and mortar based retailers, virtual e-retailers, catalogue based retailers and multi-channel retailers. Internet has largely changed the supply string dynamics of the fashion retailers with firms trying to use the interne t for developing better relationships with the customers (Marciniak & Bruce, 2009, p.260). Internet based online marketing firstly helps in providing efficient and fast service to the customers as e-tailing helps in integrating the sales activities with after sales support to generate greater value for the customers. Secondly, cost based advantages include reduced cost of inbound logistics as firms eliminate many intermediaries who serve to reduce the margins while not adding any prodigious value to the product offering. Thirdly firms also get access to a large database of customers which can be subjected to data mining techniques to generate competitive advantage (Windischhofer, 2003, p.24). Marketing and supply chain management practices are largely correlated with each other. Marketing strategies are essentially forming the basis for supply chain activities of an organization. supplying chain strategies are largely the outcomes of the relationship between the suppliers.